Cannabis Then & Now | White Label Extracts

Even though cannabis has been a part of America's culture since our nation's beginning, the ‘60s and ‘70s are the eras most iconically associated with weed. We can all picture happy hippies passing joints and living their best lives. The counter culture movement gained traction in a way we’d never seen, inspiring large, peaceful gatherings like Woodstock and the Human Be-in, where cannabis consumption was enjoyed en masse. Although the ‘70s were a totally blazing time, the bud they enjoyed was a far cry from the craft cannabis available today.

Why is that? Let's journey back to the 1960s. Weed was illegally snuck into the country from Central and South America, usually in the form of tightly packed bricks, via boats, planes, and trucks. This "brick weed" might sound fine, but it was usually a combination of leaves, stems, flowers, and random bits and pieces of the plant. In reality, a tiny portion of these bricks was actually feminized flower, the consumable part of weed.

Because everything had to be smuggled in, keeping the bricks in good condition was not easy. Much of the product was damaged in the transportation process and subsequent distribution. Plus, any usable weed was considerably older by the time it got into the hands of consumers, so the THC had degraded. While the hippie generations made do with what they had, most of their cannabis was much less potent, and overall just not that great.

Today's stuff, on the other hand? Friends, we live in the golden age of really, really good weed. Adventurers came back from the hippie trail and brought buds, seeds, and knowledge from Europe and Asia. The accessibility of hydroponic systems in the 1980s led to an explosion in the popularity of home cultivation. More Americans were able to grow discreetly in their very own backyards or basements as a result of this new technology. This led to fresher, more accessible weed and the ability to cross-breed for favorable genetics. This capacity to grow cannabis on a small scale ushered in a new era of higher-quality, connoisseur strains. Although it’s impossible to compare because of differences in testing, today's cannabis is generally considered much more potent than weed from the ‘70s.

As legalization accelerated through the early 2000s, new technology has made it easier to breed for potency, desired cannabinoids, and targeted medicinal benefits. I mean, we can literally read a weed menu and order whatever suits our mood! The cannabis brands we know and love have had the freedom to take cultivation to whole new levels, producing ridiculously good cannabis.

One such brand? White Label Extracts (WLE). Their philosophy is built on long-term, mutually beneficial business partnerships with farmers that share their values and company standards. WLE’s mission is to provide the highest quality, cleanest, and safest product on the market at a competitive price, all while ensuring a high degree of transparency and ethical standards. Farmers that share their aim to openness and integrity are the foundation of their high-quality, pesticide-free extract.

We can’t wait to see what the future has in store for the cannabis industry, and what exciting new products we’ll see from our favorite brands like White Label Extracts.



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